Presence on social media is gaining importance as more and more small businesses are realizing the benefits they can gain from it. They are increasingly using platforms such as Google+, Facebook, and Twitter, to mark their presence in social media.
Those who are not yet used to the effect internet has had on marketing, are daunted by the technology of social media marketing. They find comfort in doing business the traditional way, in the safety of a building.
Novelty seems intimidating in the beginning, until you explore it. Similarly, small businesses have concerns for which they require reassuring answers. More and more people are accepting social media and small businesses are realizing that its presence is not temporary.
The following are the most frequently asked questions of small businesses. Maybe one of the questions below will address any of your concerns:
1. What is Social Media Marketing?
Communicating with stakeholders through social networking platforms such as Twitter, Google+ and Facebook, is called Social Media Marketing.
You use the pages made on social networking sites to share information about your business, customer feedback, guidelines for using your products/services etc. By doing this, you not only allow the customers to get to know you better but provide a platform to them to share their opinions also. All this helps in building relationships with customers.
2. Why does my business need to get involved?
Business and marketing has Linkr Creator Store become fast paced due to the increased access to information. Customers get real-time information through their smart phones and tablets. In today’s era, customers want convenience; therefore, they expect your business to be present online.
By having a presence your business will:
- Be readily available online
- Be able to introduce/promote products and services
- Be able to strengthen bond with present customers
- Be able to capture potential customers
- Be able to enhance customer traffic through social interaction.
As your presence increases through your online interaction such as likes, posts, comments, tweets, it will have the added advantage of increasing your search engine rankings.
3. HELP! I don’t know where to start
Social media marketing works the same way as traditional marketing. Begin with a plan and chart out your goals and objectives for the campaign.
Losing focus is easy when you are marketing using social media. A well laid-out plan will assist you in concentrating.
4. How much time should I spend on each platform each day?
When you concentrate on the target, you need not spend excess time on social media marketing. It does not demand much time. As long as you remain focused, 10 to 20 minutes, twice a day would suffice in running a profitable marketing campaign.