News clips prior to the 20th century were referred to as “reels” but can still be reliable, trustworthy additions to most modern day news video clips. Recorded events, especially those that have michael jordan height historical significance, are instantly recognized by the viewer and can add tons of credibility, style and structure to an otherwise drab narrative.
News footage clips can be easily “dropped” or added into larger videos to produce custom-finished pieces. Three types of video clips can be used to enhance any topic. In combination, these clips can convey a story and complete the news footage, giving it the credibility the narrative needs to keep the viewer watching.
Video clips using current news can be joined by on-the-scene or recorded narration that relays an event whether it is a few hours old or a day old. Quickly paired, the presentation can be added to a current national or world news show that relies on hard news. This type of presentation is affordable to produce and credible since the viewer will trust what is seen with his own eyes more than just a simple news narrative.
When choosing archival video clips, they are based on past events and are of significant or historical value to the viewer. The audience will understand and relate to the progression of the news clip if the old news is tied to current news involving similar subjects or events, such as a courtroom trial or a recognizable public figure. For example, when famous people die, a video narrative usually recaps the person’s life with archival news clips. Viewers remember the person and the video becomes a trusted source of information about that person. Credible statistics, videos and other records can be attained through highly credible government websites such archives. gov.
Concept news clips also add credibility to video productions when based on actual events. These are based on certain concepts rather than focusing on actual people. Concept news footage clips taken of the groups of people associated with the subject work best. For example, if the subject of the video is the problem of obesity or smokers, clips of groups depicting the subject works best. Concept clips will generally move back and forth between a video and the narrator. Other types of concept clips include sports clips, nature or weather scenes and disastersPromoting your news web site online requires more due diligence than promoting a business that sells a physical product. Like the name of your site, your domain name should be unique, recognizable and something that people can easily remember. After you set up the brand and generate content, the next step is to promote the news articles and make sure they get read. One way is to promote through social media.
Social media sites like Facebook and Twitter offer opportunities for readers to directly connect with web content. Create accounts on the most popular social media platforms. To syndicate your news feed on those services, there are a few prerequisites. Make sure that your news site has an RSS/Atom feed. With the RSS/Atom feed handy, create an account using the service “TwitterFeed. ” Follow the instructions and link the RSS/Atom feed to your Facebook and Twitter. Every time you publish an article, it appears on Facebook and Twitter automatically.
Consider running sponsored ads for your news site. This allows your site to receive exposure on user profiles of those within your targeted demographic. Facebook Ads offer businesses the opportunity to broadcast ads based on a specified age range, location and interests. You’ll also see very detailed estimates on how many people your ad will “reach. ” Those estimates will come in handy when crafting a presentation for potential advertisers. Before you invest any money in Facebook Ads, consider the nature of your news site. If your news site appeals to a limited or niche demographic, you should focus instead on promoting your site for free by using Twitter and submitting your site to search engines.
Critics of the Facebook advertising program have said that Facebook ads are too discreet and not very engaging. To overcome these issues, you need to have ad copy that will emotionally invest people into reading the news on your website. Think like someone at a news desk. You need a captivating headline and concise teaser copy that brings people to you. Consider mentioning milestones for your publication (“Over two million subscribers! “) and announcing/reminding potential readers of resourceful sections (i. e. Classifieds). Your teaser copy must be clear and focused on one subject. Don’t hesitate to place advertisements that announce giveaways and contests held by your publication. Advertising a news site on Facebook will always be trial and error, but the likelihood of gaining new visitors will increase when you invest in longer ad campaigns. Continuously tweak your ad content until you find the right wording and demographic.
Your Facebook page content needs constant maintenance. You need to populate your Facebook page with news articles regularly. Be sure to interact with your readers regularly and converse with them. Human interaction is a popular social media trend for businesses. Encourage readers and viewers to not only check out your content, but also comment and get involved in other ways. For example, readers respond favorably to captivating visuals — just like they do in print publications. Readers tend to respond to photos of stunning and colorful landscapes, food photos, and timeless portraits that readers can relate to. It’s preferred that the visuals you upload on your Facebook page relate to articles on your website. Follow up with some text that encourages people to check out your articles and features.